Before You Build It, Prove It.
Make better business decisions with evidence—not assumptions.
My Biz Evidence™ helps founders test the assumptions behind a business idea, gather real-world evidence, and decide what deserves their next investment of time, money, and energy.
Validate the problem. Test the customer. Examine the evidence. Decide what comes next.
Confidence
78%
Direct
6
Conflicts
0
Building is expensive. Learning doesn't have to be.
Most founders don't start with evidence. They start with a stack of confident assumptions—then spend months and thousands of dollars discovering which ones were wrong.
My Biz Evidence™ turns those assumptions into questions that can be tested.
The goal isn't to prove your idea is right. The goal is to discover what the evidence supports.
Turn your idea into evidence.
The Founder Evidence Sprint breaks a complex business idea into seven testable decisions — each one producing evidence instead of busywork.
Business Hypothesis
Define the specific decision you are actually trying to make.
Customer & Problem
Identify who feels the pain strongly enough to act.
Value & Revenue
Clarify the outcome customers would actually pay for.
Competitive Alternatives
Map what they do today — including nothing.
Evidence Audit
Separate what you know from what you assume.
Validation Experiments
Design the cheapest test that could change the decision.
Founder Decision Brief
Turn the evidence into a defensible next step.
Ready to begin?
Move through all seven stages at your own pace. Your work saves as you go.
Begin the SprintThe full methodology lives inside the sprint.
Every stage comes with guided questions, evidence frameworks, and a decision engine that turns what you learn into a clear recommendation. Create a free account to walk through the complete process — or add an advisor for $225.
Evidence compounds.
Evidence created during validation becomes reusable business intelligence — instead of disappearing into disconnected notes and documents.
VALIDATE
Should this exist? Who needs it? What evidence supports the opportunity?
BUILD
What is the smallest solution worth testing? What should we build next?
RAISE
What evidence shows traction, readiness, and responsible use of capital?
Validate • Build • Raise
Spend evidence before you spend capital.
The earlier a founder discovers what isn't working, the cheaper it is to change direction.
Traditional founder workflow
My Biz Evidence™ workflow
What does the evidence say about your business?
Before investing more time, money, or energy, identify what you know, what you're assuming, and what still needs to be proven.