Stage 01 · Validate
Validate the opportunity before you build it.
Validation is where founders spend the least effort and avoid the most expensive mistakes. The first question is never 'what should I build?' — it's 'what do I need to prove?'
Should this exist?
Pressure-test whether the opportunity is real before you invest in building anything.
Who needs it?
Identify the customer who feels the problem strongly enough to act — and to pay.
What evidence supports the opportunity?
Move beyond opinions to evidence that actually supports the decision.
The goal isn't to prove your idea is right. It's to discover what the evidence supports.
Don't validate alone.
Work through your Founder Evidence Sprint with strategic guidance and accountability from an experienced business advisor — $225 per sprint.