Stage 02 · Build
Build what the evidence supports — not what you assumed.
Faster building makes disciplined validation more important, not less. The cheapest way to learn is rarely the most expensive thing you could build.
What is the smallest solution worth testing?
Resist building the full vision. Find the minimum solution that produces real evidence.
What have customers demonstrated they value?
Look for behavior — not compliments. Evidence lives in what people do, not what they say.
What should we build next?
Let the evidence set the roadmap, not your assumptions about what features matter.
Spend evidence before you spend capital.
Don't validate alone.
Work through your Founder Evidence Sprint with strategic guidance and accountability from an experienced business advisor — $225 per sprint.